Vertical Booking CRS - Upselling tools
Vertical Booking includes a suite of innovative upselling tools that allow a hotel to personalise the interaction between the customer and the booking engine, encourage customers that they always get the best deals by booking on the website, and promote additional services and products. It’s a crucial set of tools for optimising revenue and conversion.
The Vertical Booking Upselling Tools include:
BEST CHOICE BOXES
As the customers search for the solutions they want, these boxes dynamically highlight the advantages of booking on the website.
Guest reviews can be dynamically inserted in the booking interface, reassuring the customer about the property during the reservation process itself.
WINDOW ON TRAVEL PORTALS
Messages claiming that customers always get the best price on the website are effective, but the Window on Travel Portals tool actually shows the customer the prices of the same room on the main portals in real time, further convincing them that there is no need to shop around to see if they can find a better offer.
It also shows the ratings of customers on the main portals.
Fully customisable persuasive messages can be displayed during the reservation process.
These messages encourage the customer to proceed with the reservation and can also provide useful information to help the customer finalise their decision.
In addition to increasing the conversion rate, upselling tools can also boost revenue. By proposing alternative offers, this tool suggests special promotions for additional nights or services, which translates into an increase in the average number of nights per stay.
With room upselling, the booking engine highlights possible room upgrades before the customer completes the booking. The offers highlight the difference in price and savings, rather than the actual price, to encourage customers to spend that little bit extra, and translating into an increase in revenue.
With a recovery strategy, the booking engine prompts customers who are about to abandon the reservation process with a pop-up message to try and reel them back in. These messages are fully customisable.
The module can include a request form that is automatically sent to the CRO.
SECRET DEALS / LOCKED OFFERS
Secret deals can help a hotel make a customer feel special, something a Booking Engine must do effectively if it’s to optimise conversion. The loyalty programs and the feeling of getting an exclusive offer are effective ways of increasing conversion and getting customers to return.
Finally, the Flexible Dates tool means that a customer never receives a negative response to their search, even when there’s no availability. The dynamic calendar shows the best prices available and any booking rules for the period around the dates searched in a clear and intuitive way, so that the user can see at a glance when the room is available and even when it costs less to go.